Nic Reader
Nic Reader
Welcome to my digital doorstep. Come in for stories, detours, and glimpses of beauty in unexpected places. This isn’t a billboard-it’s a trailhead. Enjoy the view.
Featured Work
I’ve had the privilege of working on a wide range of projects over the years. Each one brings its own challenges, and I like to come at them with fresh eyes, a new angle. What you’ll see here are just a few select pieces to get things rolling.
Commercial Content
Let’s dive into some of my commercial work. Each of these spots came to life through the energy of great teams and true collaboration. After all, nothing worth making ever really comes from one person alone, it’s always a shared creation.
Dietz & Watson
Gerbers
Cento
Fruit Friends & Annies
Carhartt
MetLife
WhiteCastle
White Castle
Big Fig
Dietz & Watson
White Castle
Audi
Delaware QuitLine
WhiteCastle
Branded Content
“I’m glad you’ve made it this far—means you’re still along for the ride. We’re just getting warmed up. If branded content is what you’re after, take a look at these featured spots.
Sheetz - Truck Bed Series Ian Munsick
Subaru - Solterra Nappa Adventure
Sparkling Ice - Tate Gravity
DI Bruno Bros - D&W
Ross Reels - Made on the water
Boost Mobile - Boosting Dreams
Go Puff - Sylvester Stallone
Boost Mobile - Boosting Dreams
Offbeat
Here’s a handful of spots that are, well… a little different. They were a joy to make, and we had the chance to push the edges, bend the rules a bit. Stick around, take a look—see where they take you.
Herrs
Dietz & Watson
Hard Rock Hotels
Dietz & Watson - Wiener Roast with Chis Distefano
Nic@format.tv
☽☾
Nic@format.tv ☽☾
About Me
Well, glad you dropped by. Maybe we’ve crossed paths before, maybe this is our first meeting. Either way, welcome. A little about me, I’m a bit of a chameleon—I can navigate in most circles. I love movies, smart commercials, and a walk in the open air. I’ve got three amazing kids and a wife I probably don’t deserve.
Life, for me, is about creating—whether it’s a meal that brings your family together or a commercial that strikes the right chord with an audience. I get excited easily, and I absolutely love the craft of storytelling through film. So stick around, take a look, and if you feel like reaching out, don’t be shy. I hope to see you down the road.